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The West Midlands Police and Crime Commissioner (PCC), Simon Foster, has launched a major new public survey designed to gauge the trust and confidence of the 2.9 million residents across the region in West Midlands Police.

Starting today (April 27) and running through to 2028, this comprehensive two-year study will provide a continuous stream of feedback, with data being fed back to the PCC on a quarterly basis. This regular reporting will allow the PCC to dynamically set policing priorities and hold West Midlands Police to account for its performance in real-time.

Independent researchers from Birmingham-based M·E·L Research will conduct face-to-face, door-to-door interviews with households selected at random across Birmingham, Coventry, Dudley, Sandwell, Solihull, Walsall, and Wolverhampton.

West Midlands Police and Crime Commissioner, Simon Foster, said: “Since I was first elected in 2021, I have dedicated myself relentlessly to delivering justice, safety and security for the people and communities I have the honour and privilege to represent.

“This two-year study, with its quarterly updates, will give us the constant feedback needed to ensure West Midlands Police is effective, efficient and responsive to our needs. This survey is about giving the public a direct, ongoing voice in how they are policed.”

How the survey works

  • To ensure high-quality, representative data, the survey will be conducted via 15-minute face-to-face interviews.
  • Results will be reported every quarter to the PCC to help identify areas of concern and measure improvements in public satisfaction.
  • All M·E·L Research interviewers will carry a Market Research Society ID card and a formal letter of authority from the West Midlands Police and Crime Commissioner.
  • Participation is entirely voluntary. All data is handled in strict accordance with UK GDPR and the Data Protection Act 2018.

The findings will be used by the PCC to inform future policing priorities and ensure that resources are being used effectively to improve community safety and build public confidence in policing across the West Midlands.

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